MENTAL HEALTH INSIDE OUT

ROLE
Art direction
Design
UX/UI
Animation

CREATIVE PARTNER
Sarah Mould

COPYWRITER
Sarah Mould

ORIGINAL ART DIRECTOR
Simone Parravicini

STUDIO
The Core Agency

DEVELOPMENT
BSI
DESCRIPTION
We're all familiar with the term mental health but sometimes it can feel complex to fully understand what's going on inside our own heads.

In order to educate and nurture the mental health and wellbeing of staff at PwC, the team reached out to the Core Agency to develop an engaging campaign and eLearn.

Mental Health Inside Out is a supportive, friendly and interactive learning program with educational content, breathing exercises, digital rest points, audio and video content as well as quizzes and activities.

Take a look at some of the assets we created below.
MENTAL HEALTH PHASE TWO
Mental Health Inside Out saw a record high number of participants and was a huge success for PwC. Their staff expressed they wanted additional resources and an always on version of the work. For this, we developed 'Mind Matters', a phase 2 rollout which encompassed print and digital assets as well as guidelines for internal use going forward.

PREV PROJECTNEXT PROJECT